100 % - BMX

The 100% brand has always been synonymous
with motocross Americana and has been linked
to many iconic moments that have built the
roots and history of what is modern motocross.

The roots of the 100% brand date back to the
early 1980’s when the popular logo graced the
factory racing equipment of the biggest names
in motocross.

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Thirty years later the passion for the spirit
of racing remains. Today, 100% is about to
inspire a whole new generation of racers and
ask them the original tag line,
“How much effort do you give?”

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